ADAY - Picture Today Inspire Tomorrow

Capture daily life on May 15th 2012
On this one single day we ask you to pick up your camera and help us photograph daily life. What is close to you? What matters to you? We will connect your images to those of millions of others around the world, creating a unique online experience where photographs will be shared, compared and explored. Your view on life will be preserved to inspire generations to come.

But why?
Our mission is to use the power of photography to create, share and inspire perspectives on daily life – today and tomorrow.

And who are you?
This project is initiated by the Swedish non-profit foundation Expressions of Humankind and supported by a highly respected global advisory council and a special scientific council.

Who can join?
Professionals, amateurs, school children, farmers, social media fans, astronauts, office workers and you. Cell phone camera, Hasselblad, home made or borrowed. We are looking for the perspective of everyone who enjoys photography.

What will happen to the photos?
All images will be displayed online for you and everyone to explore. Some of them will be selected for a book, A Day In the World, to be published in November 2012, others shown in digital exhibitions. Every single one will be saved for future research and inspiration. The photos will never be used for commercial purposes. They will always be treated with care and respect. Should your photo be selected to feature in a book, we will try to contact you beforehand.

Why should I join?
Because you love photography. Because you have something to say. Because your life matters. Because the idea of doing something together with millions of others is thrilling. Because you like the thought of saving a little something of yourself for generations to come. Because your take on daily life is part of a much bigger picture.

Why does Desmond Tutu think this is such a great idea?
Many inspiring people around the world are supporting our project and think you should join, too. Read more about what they say about us here.

Who makes this happen?
You do, if you decide to join us. And our project team, based in Stockholm, Sweden.


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